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Lab Grown Diamonds Are Changing The Industry and Winning Over New Consumers

The lab grown diamond category has served to impact the sales of diamonds positively, leading to an increased interest in diamonds as a category. The Bain & Company report, "The Global Diamond Industry 2018: A Resilient Industry Shines Through," suggests as much. Change in any industry, particularly through a product that connects with its audience and seeks to elevate the way they live, leads to innovation. Perhaps even a revolution.

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