Lab Grown Diamond Brands Are Strategizing To Offer IRL Shopping Experiences

As more millennials enter engagement and marriage territory, the direct-to-consumer lab-grown diamond industry continues to grow. Since 2016, brands from ALTR Created Diamonds, Brilliant Earth, Couple, Ada Diamonds, and more have popped up, targeting young, ethically minded customers likely concerned with the diamond industry’s notoriously corrupt practices. At the same time, diamond sales have been on the decline.