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ALTR X Brand Film 30 Sec Spot from ALTR Created Diamonds on Vimeo.

For its Next Act, ALTR Goes with Hearts and Arrows

Lab-grown diamond brand ALTR introduced an upgrade at JCK Las Vegas—a fresh collection featuring a patented Hearts and Arrows cut the company says will set a new standard for brilliance. Developed by R.A. Riam Group’s Ritesh Shah, the brother of ALTR President Amish Shah, the cut for the “ALTR X” collection bumps up the number of hearts and arrows patterns from eight to 10.

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