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Are Millennials About to Disrupt the Diamond Industry?

The song goes; ‘Diamonds are a girl’s best friend’ but that isn’t true for Millennial women (or Millennials in general), 70% would consider buying lab-grown diamonds over mined ones. A statistic that is music to Type IIA diamond-maker ALTR ears. New diamonds can be created every 60-120 days thanks to technology that recreates the force nature exerts over a billion years, and it is that timeframe that is upsetting the $13 billion industry.

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